Textbook:
Pages : 395;
Paperback;
210 X 275 mm approx.
Workbook:
Pages :
276; Paperback;
210 X 275 mm approx, Sample Applied Theory Questions
Sample Multiple Choice Questions (Online Quiz)
Textbook Price: Rs. 900;
Workbook Price: Rs. 700;
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SUMMARY:
Research is a systematic inquiry aimed at providing information to solve managerial problems. Business research can be defined as systematic inquiry that provides information to guide business decisions. Business research design can be defined as the arrangement of conditions for collection and analysis of data in a manner that aims to be relevant to the research purpose with economy in procedure. Research design is essential primarily because it facilitates the smooth flow of various research processes. Some important characteristics of good research design are flexibility, adaptability, efficiency, economy and so on. A good research design should minimize bias and maximize data accuracy and give the least number of errors.
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experimental and non- experimental hypothesis testing research, experimental and control groups, treatments, experiment, and experimental units. While initiating a research process, it is important for the researcher to select a specific research design. These approaches can be classified as a) Exploratory studies under which we have secondary data analysis, experience surveys, focus groups and two stage design; b) Descriptive studies and c) Causal studies under which causal relationships such as symmetrical, reciprocal and asymmetrical relationships exist.